Today, Starbucks is giving out free brewed coffee to anyone who brings in their own travel mug. It's the launch to their "Big Picture" campaign, which urges all Starbucks customers around the world to BYOM. If you go to their site and make a pledge to stop using throwaway cups they'll tell you how many trees you saved. After today, they'll also give you ten cents off every time you BYOM. It's a simple but classy move that does well for the environment and builds a worldwide awareness about how dumb using something only once is. Are you listening Tim Horton's?
The devoted reader of this blog (there must be one!) will note that McDonald's is slowly beginning to see how it fits into the big picture.
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