You gotta give it to McDonald's: they understand the importance of pleasing the customer (and maybe saving a dime). I got a phone call this morning from the district manager and was told that having the coffee poured directly into the mug (no paper cup in garbage!) will no longer be a problem. The corporate-run stores (franchises may be another question) in Montréal have been informed that they are to take the customer at their word on the size of the coffee, and just pour it. I'll follow up with the head office in Toronto via snailmail to make sure this policy extends to the rest of Canada (the world!) and report back. I don't know about the McDonald's-franchisee relationship but hopefully individual store owners will see the common sense in this too.
In the meantime, feel free to educate the staff at your local Mickey D's and let them know that the people at corporate say it's OK to pour coffee directly into the mug! Now to get them to put the burger straight into my mouth....
Personal note: that was the most refreshing customer service follow-up ever. A call the next morning from someone in authority saying the common-sense changes I requested have already been implemented. Bell, Rogers and Air Canada take note.
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