One kickass thing about Quebec is we have cheap cheap beer. It's so cheap the government even set a minimum price to avoid... what?... undercutting bottled water? I don't know and I don't care. As long as that minimum is less than a buck a beer I'm happy.
Not all beer is less than a dollar, though. Imports and premiums can be found at $20 for a case of 12. Still cheap compared to the rest of this country, and even to the States. So imagine the twinkling this cheap-ass bastard felt in his toes when the IGA flyer advertised a mixed case of
Unibroue premium brews for $14.99. I was on that like a fat kid on a smartie. Usually Unibroue beers (the good ones, anyway) are sold as six-packs, and cost $12. Their beers are unfiltered, many are retarded strong, and their artwork can be described as mythical Heavy Metal voyageur, with a dash of pixie dust.
Knowing that I was not the only one who'd jump on this, I went to IGA on the second day of the sale. No beer. There wasn't even an empty spot on the shelf where the beer might have been. It was like someone had folded space around my beer deal. Come back tomorrow, they said... our beer order comes in at 10. Fine. I pay for the groceries I didn't really mean to buy but which caught my eye on this beer quest, and resolve to come back the next day.
The next morning I happened to be by another branch, so I went in to grab a case. No beer. Hmm. No cardboard debris scattered around a tattered "SALE!" sign. No sale sign. No empty shelf space at all. Either these IGA guys are really good at restocking their shelves and changing signage right away, I thought, or this mythical beer really is mythical.
Next morning, 11 AM. No beer at store 1. I ask for a raincheck. No rainchecks on alcohol. Try the store at Cavendish. Manager sounds optimistic that they'll have it. Finally... I can taste the tiny bubbles. Well surprise bloody surprise... none at Cavendish. I look around for cameras. I'm in Montreal, after all, where all those 'Just for Laughs' pranks are shot. Maybe they're having me on and there's a pallet full of Unibroue in the back, just waiting to shed a little weight into my welcoming arms. Nope. Just no beer, no laughs, no semi-naked police. But there is Jasmine, and Jasmine writes me a raincheck! It'll be delayed gratification, but gratification nonetheless. I return home with a warm and fuzzy feeling in my stomach.
...Until I realize that if they didn't have my beer during the sale, they probably won't order it at another time. I fire off a letter through the "Contact Us' black hole on the website, with predictable results. My wishes are simple enough: order the beer, call me when it arrives and honour the sale price that I tried to act on four times. Internet silence. I'm patient. I wait a week. New flyer. What do you know? The Unibroue case is now $16.99. Armed with my raincheck, but sick of driving around in vain for beer, I check the IGA home shopping website to see if the beer is in. It doesn't even show up in the system. I call the customer service line, now wise to their non-email ways. Martine endures my story (which is a lot harder to speak than it is to write) and puts me on hold as she calls the three nearest stores to see if the beer is in stock. It's 11:50 AM, and no stores can answer the question because it's "lunchtime". Someone will call me back. Uh-huh.
I'm already planning my next step - consumer affairs, maybe? - on the road to making this merchant do what its advertisement said. 1:00 rolls around, then 2:00. Long lunch. But then - what's this!? - the phone rings and it's a very serious sounding fellow named Mike from IGA. What, did I get the legal department on me? No, Mike's the manager at Cavendish and he's going to order the beer, call me when it gets in, and honour the raincheck. Right on Mike! More warm fuzzy feelings in my stomach. That was two days ago. Still waiting. Don't tease me Mike. Not about cheap beer.